Unscripted is a lesser book, not really recommended, but has interesting insights into the television industry.
Intensity of focus to the task is what makes any enterprise take wings. He muses on the low level of personal empathy. Sugar is revealing too on personal qualities. When faced with a catastrophic quality failure from a supplier the Sugar company simply lacked the engineering depth to address it. He is frank on the demise of Europe’s largest independent computer manufacturer. The then plain Alan solves the problem of a hi-fi turntable lid by studying the moulded plastic of a butter dish. There are insights into the creativity of manufacturing. The autobiography of 2010 is well worth reading. When its star presenter peppers the decision-makers with ideas for new formats no-one wants to know. The Apprentice is a hit, year on year, and it picks up BAFTAs en route. In this it reflects the author’s own experience with television executives. Literary editors have collectively passed on Unscripted, Sugar’s chirpy account of his unlikely transition to reality television presenter. In the month where broadcaster and Culture Secretary make a kind of peace, Adam Somerset reads Alan Sugar’s Unscripted, a book that starts with scepticism and ends with unqualified admiration for the BBC.Īlan Sugar’s autobiography What You See is What You Get (2010) was reviewed in all the broadsheets.
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